Savoy Hotel Limerick

Beautifully finished and perfectly located, The Savoy is a very special property. Proudly the only 5-star hotel in Limerick City, they’ve carefully considered every little detail to ensure their guests enjoy a unique level of luxury, every single time.

Stylish corner of the bar with a long pink wraparound bench and four small tables with candles.
Intro to the hotel alongside a suite with a king bed, feature headboard and table set for tea.

My Role

I was commissioned by The Savoy Collection to develop a new tone of voice that faithfully conveyed the luxury of The Savoy and its sister property The George. With this as a guide, I crafted copy that not only grabbed attention but turned that attention into sales.

Corner of the restaurant with five red chairs, five tables, a green leather bench and large windows.
A women lays her head on a spa towel wrapped in flowers next to a summary of the luxurious spa.

My Words At Work

Intro to the hotel alongside a suite with a king bed, feature headboard and table set for tea.
An art deco wall behind a long blue suede bench , three pink tables and three multicoloured seats.
A businesswoman on her laptop, at a table, next to a short summary of the conference facilities.
Overview of the accommodation facilities next to a room with a large bed and feature headboard.

Designed, Developed & Delivered by Avvio (SHR)

Formally Avvio, SHR Group specialises in delivering smarter hotel operations, optimised revenue and transformative guest experiences. I was commissioned by The Savoy Collection to develop the tone of voice and copy used across Avvio’s stunning website.

Visit SHR

Contact Me

If you like what you’ve read above and want words for your hotel website, just say hello so we can get started.
David Higginbotham - The Copy Concierge

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