Words For Hotel Websites

Whether you’ve a small family-run property or a large 5-star resort, how your hotel’s website sounds is just as important as how it looks. I can ensure that what you’re saying is engaging, enticing and leads to bookings. I can do it quickly and I can do it cost-effectively. Because I’ve been doing it for Ireland’s leading hotels since 2011. So, if there’s something you want your hotel to say, say hello to David Higginbotham -
The Copy Concierge.

About Me

My Work

A display of breakfast items including a loaf of bread, cheese slices and a pitcher of orange juice.
Front view of 15th century Irish castle with ivy-covered walls, multiple towers and manicured lawn.

Ballymaloe House Hotel

Interior view of 5 star hotel with large glass windows, silver chandelier and bright pink carpet.

Luttrellstown Castle Resort

The g Hotel

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My Clients

  • Black and white logo of G Hotel with letter 'g' prominent and words 'HOTEL & SPA' underneath.
  • Black and white illustration of a country house with words Ballymaloe House arched above and below.
  • Black and white logo for Luttrellstown Castle Resort of a large 'L', the name and five stars.
  • Black and white logo for Muckross Park Hotel with its name and a stylised stag emblem beside it.
  • Black and white logo for Tullamore Court Hotel, featuring a stylised fountain above the hotel name.
  • Black and white George Hotel logo with four black stars below the name of the hotel.
  • Black and white logo for Lough Rynn Castle of a shield housing a ‘LR’ emblem and its name beneath.
  • Very simple black and white logo featuring the words 'Actions Hotel Kinsale' in an elegant font.
  • Black and white hotel logo with the text 'Hotel Savoy' and five stars underneath it.
  • Black and white logo for The Club House Hotel Kilkenny of a dog silhouette atop the hotel name.
  • Logo of black, intertwined 'H' and 'G' above the text 'Hillgrove Hotel & Spa' on white background.
  • Black and white logo of Kilronan Castle of a shield housing a ‘KC’ emblem and its name beneath.
  • Logo featuring a stylized black trident above the word Trident and five stars on a white background.
  • A artistic black and white logo of a stylish, intertwined three, six and zero above the word ‘stay’.
  • Logo of a large black circle with a white 'H' inside and 'Kilkenny Hibernian Hotel' written below.
  • Black and white logo for Radisson Blu brand, with Blu written in white text within a black box.

  • "As anyone in hospitality knows, translating the personality of a hotel into words that truly connect with guests is not easy — but David has a real talent for it."

    — Brenda Murphy, Former Group Director The iNua Hotel Collection

  • "The stats speak for themselves. Revenue has increased 29% year on year, coupled with a 26% increase in bookings."

    - Joanna Hannick, Managing Director Club House Hotel Kilkenny

  • "David understood our brand, captured our tone beautifully & delivered clear, elegant copy in an efficient and timely manner."

    - Laura Behan, GM Ballymaloe House Hotel

My Process

  • I go through everything you’ve written about your brand, including your hotel’s website (if applicable). I then show you what I feel your brand says well, what it says badly and what it needs to say to sell.

  • I then investigate whether your brand has a concise, consistent and high-quality tone of voice. If not, I’ll craft a unique voice with you that will ensure the words on your hotel’s website are true to your vision.

  • I then use this tone of voice to craft every word you need for every page of your hotel’s website. Crucially, I ensure what it says is interesting, enticing, benefit-led, customer-focused and sales-driven.

  • Once you’re happy, I’ll send everything to you. From enticing introductions and sales-driven descriptors, to crucial SEO keywords and engaging navigation buttons, I’ll craft it all, so you don’t have to.

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Portrait of The Copy Concierge and his glasses, beard, short brown hair and smile.
Portrait of The Copy Concierge and his glasses, beard, short brown hair and smile.

Contact Me