Say Hello To
The Copy Concierge

In 2011, a friend contacted me about crafting copy for a pair of leading Irish castle hotels. At that stage, I’d been crafting copy for the advertising sector for the previous three years. So I knew how to help people sell through words in a clear, concise and attention-grabbing way.

In the years since, I’ve been helping Ireland’s leading hotels craft their unique tone of voice and turn it into information people can read and want to read. Words that engage, entice and excite. Words that initiate action and lead to sales. Words that showcase what you do and how well you do it. Because I am The Copy Concierge and I write words for hotel websites.

Contact Me
Corporate headshot of a smiling, bearded, glasses-wearing hotel website copywriter in his forties.

My Clients

  • Black and white logo of G Hotel with letter 'g' prominent and words 'HOTEL & SPA' underneath.
  • Black and white illustration of a country house with words Ballymaloe House arched above and below.
  • Black and white logo for Luttrellstown Castle Resort of a large 'L', the name and five stars.
  • Black and white logo for Muckross Park Hotel with its name and a stylised stag emblem beside it.
  • Black and white logo for Tullamore Court Hotel, featuring a stylised fountain above the hotel name.
  • Black and white George Hotel logo with four black stars below the name of the hotel.
  • Black and white logo for Lough Rynn Castle of a shield housing a ‘LR’ emblem and its name beneath.
  • Very simple black and white logo featuring the words 'Actions Hotel Kinsale' in an elegant font.
  • Black and white hotel logo with the text 'Hotel Savoy' and five stars underneath it.
  • Black and white logo for The Club House Hotel Kilkenny of a dog silhouette atop the hotel name.
  • Logo of black, intertwined 'H' and 'G' above the text 'Hillgrove Hotel & Spa' on white background.
  • Black and white logo of Kilronan Castle of a shield housing a ‘KC’ emblem and its name beneath.
  • Logo featuring a stylized black trident above the word Trident and five stars on a white background.
  • A artistic black and white logo of a stylish, intertwined three, six and zero above the word ‘stay’.
  • Logo of a large black circle with a white 'H' inside and 'Kilkenny Hibernian Hotel' written below.
  • Black and white logo for Radisson Blu brand, with Blu written in white text within a black box.

My Process

  • I go through everything you’ve written about your brand, including your hotel’s website (if applicable). I then show you what I feel your brand says well, what it says badly and what it needs to say to sell.

  • I then investigate whether your brand has a concise, consistent and high-quality tone of voice. If not, I’ll craft a unique voice with you that will ensure the words on your hotel’s website are true to your vision.

  • I then use this tone of voice to craft every word you need for every page of your hotel’s website. Crucially, I ensure what it says is interesting, enticing, benefit-led, customer-focused and sales-driven.

  • Once you’re happy, I’ll send everything to you. From enticing introductions and sales-driven descriptors, to crucial SEO keywords and engaging navigation buttons, I’ll craft it all, so you don’t have to.

Contact Me

If you like what you’ve read and need words for your hotel website, just say hello so we can get started.
David Higginbotham - The Copy Concierge