Luttrellstown Castle Resort

Set on 567 acres of lush private parkland, this world-famous estate includes one of Ireland’s most popular championship golf courses. However, the jewel in its crown remains the luxurious castle that has epitomised the best of Irish hospitality for over 600 years.

Exterior of a large stone castle with multiple turrets, situated in a landscaped garden at sunset.
A expertly crafted text introduction to the hotel, estate and castle at Luttrellstown Castle Resort.

My Role

I was asked by Luttrellstown Castle Resort to develop a tone of voice that would accurately reflect the history and regal elegance of their incredible 15th-century estate. Working with their team, I crafted enticing, benefit-led and sales-driven words for every page of their new site.

A beautifully ornate ballroom with paintings on the wall and vintage chairs laid out for a wedding.
Three short text overviews of some of the experiences available including golf, cycling and events.

My Words At Work

Two short and snappy paragraphs introducing website guests to Luttrellstown Castle Resort.
A long-text summary of one of the beautiful suites and amenities at Luttrellstiown Castle Resort.
A external view of a castle, an internal view of its ballroom and short paragraphs celebrating both.
A carefully crafted paragraph of hotel website copy on weddings at Luttrellstown Castle Resort.

Designed, Developed & Delivered by Avvio (SHR)

Formally Avvio, SHR Group specialises in delivering smarter hotel operations, optimised revenue and transformative guest experiences. I was commissioned by Luttrellstown Castle Resort to develop the tone of voice and copy used across Avvio’s stunning website.

Visit SHR

Contact Me

If you like what you’ve read above and want words for your hotel website, just say hello so we can get started.
David Higginbotham - The Copy Concierge

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