George Hotel Limerick

Being situated in the heart of Limerick City Centre makes the 4-star George Hotel just as sought after as its 5-star sister The Savoy Limerick. However, the focus on comfort, quiet and relaxation means you may never even venture outside its doors.

Spacious twin room with a large double bed next to a single bed, both draped in crisp white linen.
Concise, professionally copywritten introduction to the hotel, beside a bedroom overlooking the city

My Role

The Savoy Collection commissioned me to to develop a new tone of voice that celebrated the quality of The George and its sister property The Savoy Hotel Limerick. Using this new tone as a guide, I crafted copy that grabbed attention and converted it into sales.

One of the hotel’s luxurious suites, featuring a large king bed covered in crisp white linen.
Carefully crafted overview of the hotel’s guestrooms alongside a bed covered in crisp white linen.

My Words At Work

Concise, professionally copywritten introduction to the hotel, beside a bedroom overlooking the city
A mouthwatering bowl of salmon next to a tall, green cocktail on a table in front of a leather couch
A concise, professionally crafted overview of spa facilities available in sister property The Savoy.
Carefully crafted overview of the hotel’s guest rooms alongside a bed covered in crisp white linen.

Designed, Developed & Delivered by Avvio (SHR)

Formally Avvio, SHR Group specialises in delivering smarter hotel operations, optimised revenue and transformative guest experiences. I was commissioned by The Savoy Collection to develop the tone of voice and copy used across the site designed by Avvio.

Visit SHR

Contact Me

If you like what you’ve read above and want words for your hotel website, just say hello so we can get started.
David Higginbotham - The Copy Concierge

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