The g Hotel

From its vibrant pink decor, to its famous silver chandelier, Galway’s iconic hotel is imaginative in ways others can only dream of. Beautifully styled by legendary Irish milliner Phillip Treacy, it doesn’t just look fantastic, it delivers an experience worthy of its 5-star status.

Interior view of this iconic 5 star hotel with its famous silver chandelier and bright pink carpet.
A professionally crafted text introduction to the hotel, its amenities and its focus on customers.

My Role

This was one of the first 5-star hotels I ever stayed in. Coincidentally, it then became one of the first hotels I wrote for when Avvio approached me a few years later. I was delighted to craft a new imagination-driven tone and sales-driven copy for what is a stunning website.

Succulent and juicy fillets steak, surrounded by mash potato on a large white restaurant plate.
Professionally crafted overview of The g Hotel’s luxurious guestrooms and benefit of staying in one.

My Words At Work

Expertly crafted text overview of the hotel, it features and its dedication to customer experiences.
A couple dancing in a ballroom, a table laid out for a wedding and short paragraphs on both.
An expertly crafted overview of the ESPA spa at The g Hotel
Small, simple line illustrated icons representing the various amenities in each guestroom.

Designed, Developed & Delivered by Avvio (SHR)

Formally Avvio, SHR Group specialises in delivering smarter hotel operations, optimised revenue and transformative guest experiences. I was commissioned by them to develop the tone of voice and copy used across the beautiful website they designed.

Visit SHR

Contact Me

If you like what you’ve read above and want words for your hotel website, just say hello so we can get started.
David Higginbotham - The Copy Concierge

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