The Club House Hotel

The Brennan family have been proudly running their family hotel since the 70s. The hotel itself however, has stood in the centre of Kilkenny since the late 1700s. Giving a historic building filled with modern features a balanced tone of voice, was a fantastic challenge.

Exterior of a Georgian Townhouse with greens walls, flags, a vintage fence and lights, at night.
Two short but professionally crafted paragraphs of copy introducing the hotel to visitors.

My Role

I’ve worked with members of The Club House marketing team on multiple different properties over the years. So, it was a pleasure to once again be invited to craft the tone of voice and copy for another of their wonderful hotel websites.

Beautiful, ornate and bright entrance lobby featuring an antique chair and historic staircase.
Overview of one of the rooms available in the hotel including a bullet list of amenities on offer.

  • "The stats speak for themselves. Revenue has increased 29% year on year, coupled with a 26% increase in bookings."

    - Joanna Hannick, Managing Director Club House Hotel Kilkenny

My Words At Work

Comprehensive and professionally crafted overview of the hotel’s private dining offering.
Four paragraphs of carefully crafted hotel copy outlining the hotel’s weddings and catering offering
Overview of one of the rooms available in the hotel including a bullet list of amenities on offer.
Two short but professionally crafted paragraphs of copy introducing the hotel to visitors.

Designed, Developed & Delivered by Net Affinity

Net Affinity have been empowering independent, resort and group hotels to grow their business through direct bookings, for more than two decades. I was commissioned by The Club House Hotel to develop the tone of voice and copy used across New Affinity’s site.

Visit New Affinity

Contact Me

If you like what you’ve read above and want words for your hotel website, just say hello so we can get started.
David Higginbotham - The Copy Concierge

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