Ballymaloe House Hotel

This idyllic country house is internationally recognised as the birthplace of modern Irish cuisine. With sustainable food practices at its very foundation, the team delivers exceptional guest experiences designed around complete tranquillity and comfort.

Assortment of breads, scones and cheeses produced each morning at Ballymaloe House Hotel.
A carefully crafted text summary celebrating the accommodation features in Ballymaloe House Hotel.

My Role

I was asked to develop a new tone of voice that would accurately reflect the values of the famous Allen family who once called its 300 acres home. Working with their team, I crafted enticing, benefit-led, sales-driven words for each of the 75 pages of this beautiful website.

A luxurious suite featuring a king sized bed with patterned headboard and two bedside lamps.
Two expertly crafted paragraphs promoting accommodation benefits at Ballymaloe House Hotel.

  • "David understood our brand, captured our tone beautifully & delivered clear, elegant copy in an efficient and timely manner."

    - Laura Behan, GM Ballymaloe House Hotel

My Words At Work

Two short and snappy paragraphs introducing website guests to Ballymaloe House Hotel.
Two beautifully plated vegetarian lunch dishes on carefully laid out dining tables.
A vintage black and white portrait of Myrtle Allen, with two short paragraphs about her background.
Two professionally written paragraphs celebrating the quality food and a waiter serving some of it.

Designed, Developed & Delivered by Access Hospitality

Access Hospitality is a trusted provider of hospitality software to over 2,250 hospitality sites in Ireland. I was commissioned by Ballymaloe House Hotel to develop the tone of voice and copy used across Access Hospitality’s stunning website.

Visit Access

Contact Me

If you like what you’ve read above and want words for your hotel website, just say hello so we can get started.
David Higginbotham - The Copy Concierge

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Luttrellstown Castle Resort