360 Quay Stay

This lovely boutique hotel was ahead of its time when it launched in 2021. From checking in, to entering your room, the entire guest experience is driven by technology. This immediately made it one of the most innovative hotels in Ireland, then or since.

A bird’s eye view of the blue waters of Davitt's Quay with ships sailing on it on a summer’s day.
An short introduction to the Three Sixty Quay Stay inviting people to enjoy a smarter way to stay.

My Role

As a new entity, the 360 brand had no tone or messaging to build on. So, I worked closely with their team to hone their USP and work out how best to talk about it. I then crafted a tone of voice and copy that would accurately reflect their unique technology-driven offering.

A floral cushion lying on a large bed, next to a flower-laded windowsill in a lavender themed room.
A short text overview of the accommodation available above three bright bedrooms of varying size.

My Words At Work

An short introduction to the Three Sixty Quay Stay inviting people to enjoy a smarter way to stay.
Three different closeups of a meal, a paddleboarder on a calm sea and a bodhran over a small fire.
Small, simple line illustrated icons representing the various amenities in each guestroom.
A short text overview of the accommodation available above three bright bedrooms of varying size.

Designed, Developed & Delivered by Avvio (SHR)

Formally Avvio, SHR Group specialises in delivering smarter hotel operations, optimised revenue and transformative guest experiences. I was commissioned by 360 Quay Stay to develop the tone of voice and copy used across the stunning website designed by Avvio.

Visit SHR

Contact Me

If you like what you’ve read above and want words for your hotel website, just say hello so we can get started.
David Higginbotham - The Copy Concierge

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